Privacy Policy

Miirage Ltd (“Miirage”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website https://www.miirage.com.

Information we collect

We may collect and process the following information:

• Personal identification information: name, email address, phone number, company name, job title (when you submit forms, book a demo, or contact us).
• Technical information: IP address, browser type, operating system, device information, referral source, pages visited, and time spent on the site (collected via cookies and analytics tools).
• Marketing and communications data: your preferences in receiving marketing from us and your communication preferences.

We do not knowingly collect information from individuals under 16 without parental consent.

How we use your information

We use your personal data to:

• Respond to your enquiries and provide customer support.
• Process demo bookings, subscriptions, or advertising enquiries.
• Improve our website, services, and user experience.
• Send you marketing communications if you have opted in.
• Comply with legal obligations.

Legal basis for processing

Under UK GDPR, we rely on the following legal bases:

• Consent – where you have agreed to us using your data (e.g., marketing emails).
• Contract – where processing is necessary to deliver our services.
• Legal obligation – to comply with UK laws.
• Legitimate interests – to improve our services, grow our business, and communicate with you in a relevant way.

Sharing your information

We will never sell your personal data. We may share your information with:

• Service providers (e.g., website hosting, analytics, CRM tools, email providers).
• Professional advisers (e.g., lawyers, accountants, insurers).
• Regulators or legal authorities when required by law.

Some of our third-party providers may be located outside the UK/EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place.

Cookies & tracking

Our website uses cookies and similar technologies to improve functionality and analyse usage.

You can manage or disable cookies through your browser settings.

For more details, please see our Cookie Policy.

Data retention

We keep your personal data only as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

Your data protection rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data.
• Restrict or object to how we process your data.
• Request data portability to another provider.
• Withdraw consent at any time (where processing is based on consent).
• Lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

To exercise these rights, contact us at info@miirage.com.

Security

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure.

Links to other websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.