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AI Ethics and Responsible Use Policy

At Miirage, we design holographic display systems, AI-driven experiences, and AI avatars for retail, public spaces, and brand environments. Our technology is built to elevate human connection, not replace or exploit it.

This page outlines how we develop, deploy, and manage artificial intelligence responsibly, particularly when creating AI avatars based on real people, fictional characters, or licensed personalities.

1. Core Principles
Our AI systems are governed by five principles:
  • Consent First: No individualโ€™s image, likeness, or voice is used without explicit, documented permission from the individual or their authorized representative.
  • Transparency: Users and audiences are clearly informed when they are interacting with an AI-generated character or avatar.
  • Control and Revocability: Individuals whose likeness is used retain rights and structured control over how their digital representation is deployed.
  • Respect and Dignity: AI avatars are never used in defamatory, misleading, exploitative, political, or harmful contexts.
  • Security and Data Protection: All data used to create and operate AI systems is handled securely and in compliance with applicable data protection laws.
2. Use of Real People in AI Avatars
When Miirage creates an AI avatar based on a real person, whether a public figure, corporate representative, athlete, performer, or private individual, the following safeguards apply:

Explicit Written Authorization
  • A signed agreement is required before any capture, modeling, voice synthesis, or deployment.
  • The agreement defines scope of use, geography, duration, and context.
  • Any extension of use requires new written approval.
Defined Usage Parameters
  • The avatar can only operate within pre-approved content categories.
  • No political messaging unless explicitly contracted.
  • No endorsement of products or services beyond agreed scope.
  • No unscripted autonomous messaging unless authorized.
Voice and Image Integrity
  • Voices are either licensed, professionally recorded with consent, or synthetically generated from approved datasets.
  • We do not scrape voice or image data from public sources to replicate individuals.
  • We do not recreate a personโ€™s likeness without consent, even if they are a public figure.
Revocation and Modification Rights
  • Individuals may request review, correction, limitation, or removal in accordance with contractual terms.
  • We maintain structured processes for suspension or deactivation if concerns arise.
3. Fictional, Historical, and Celebrity Representations
Miirage does not create unauthorized replicas of copyrighted fictional characters or trademark-protected identities.

For fictional characters, brand mascots, celebrities, athletes, and historical figures with protected estates, we require:
  • Licensing agreements where applicable.
  • Estate approval where required.
  • Brand authorization for trademarked likenesses.
We do not deploy AI avatars that infringe intellectual property rights.
4. Prevention of Misuse and Deepfake Risks
We actively guard against misuse of AI technology. Miirage systems are designed to:
  • Prevent real-time impersonation outside approved scripts.
  • Block unauthorized prompt manipulation in public deployments.
  • Restrict generation of harmful, defamatory, or illegal content.
  • Prevent sexual, violent, or extremist outputs.
We do not provide open, unrestricted avatar cloning tools to the public. All deployments operate within controlled enterprise environments.
5. Data Collection and Privacy
Personal Data
When creating AI avatars or AI-powered systems:
  • Only necessary data is collected.
  • Data is stored securely with restricted access.
  • Encryption and access controls are applied.
Audience Interaction Data
If AI avatars interact with users:
  • Interactions are anonymized where possible.
  • Data is not sold.
  • No biometric harvesting without explicit consent.
  • No facial recognition without transparent opt-in and legal compliance.
We align with applicable privacy regulations, including UK GDPR, EU GDPR, and applicable US state privacy laws where deployed.
6. Ethical Deployment in Public Spaces
Miirage systems are frequently deployed in retail environments, sports venues, experience centers, corporate lobbies, and public attractions.

In these environments:
  • AI characters are clearly identifiable as digital entities.
  • No attempt is made to deceive audiences into believing they are speaking to a live human.
  • Content moderation safeguards are active.
  • Human oversight remains in place.
7. Children and Vulnerable Audiences
When deployed in environments where minors may be present:
  • Age-appropriate content restrictions apply.
  • No data capture from minors without guardian consent.
  • No persuasive behavioral manipulation targeting children.
We do not design AI avatars intended to exploit vulnerable individuals.
8. Human Oversight and Accountability
AI at Miirage operates under structured human governance.
  • All avatar deployments are reviewed prior to launch.
  • Enterprise clients operate under contractual content guidelines.
  • Escalation processes exist for misuse or ethical concerns.
  • Systems can be remotely paused or disabled if necessary.
  • There is always a responsible human party accountable for each deployment.
9. No Synthetic Deception
Miirage does not support:
  • Political disinformation.
  • Identity impersonation.
  • Non-consensual likeness replication.
  • Covert propaganda systems.
Our AI avatars are tools for engagement, education, storytelling, and commerce within ethical and legal boundaries.
10. Ongoing Review and Improvement
AI regulation and best practices evolve rapidly. Miirage commits to:
  • Regular review of AI governance standards.
  • Monitoring global regulatory developments.
  • Updating contracts and internal controls accordingly.
  • Incorporating independent legal and ethical guidance when appropriate.

Our commitment is to innovation that is secure, consensual, transparent, and respectful.