These Terms and Conditions apply to your use of the Miirage website and, unless a separate signed agreement says otherwise, to the supply of Miirage holographic display hardware, AI avatar services, software licences, subscriptions, support, installation, configuration, content work and related services.
These terms are intended to operate alongside our Privacy Policy, Cookie Policy, Warranty Policy and Returns and Refund Policy. If there is a conflict between these terms and a signed order form, master services agreement, statement of work or other written contract agreed by Miirage, the signed document will take priority for that specific order.
Miirage Limited (“Miirage”, “we”, “us” or “our”) supplies holographic display technology, AI avatar services, software, content and related support services for commercial, retail, event, advertising, experiential, public-facing and enterprise environments.
Contact details:
Email: info@miirage.com
Address: Miirage Limited, Fergusson House, 124 City Road, London, EC1V 2NX
You may use our website for lawful purposes only. You must not use the website in a way that damages, disrupts, overloads, impairs or compromises the website, our systems, our security, or any other person’s use of the website.
You must not knowingly introduce viruses, malware, trojans, worms, logic bombs, automated scraping tools, denial-of-service attacks, unauthorised access attempts, or any other harmful or unlawful material.
We may suspend, restrict or terminate access to the website if we believe there has been misuse, unlawful activity, security risk, or breach of these terms.
Information on our website is provided for general information and sales enquiry purposes only. Product specifications, availability, pricing, capabilities, images, videos, use cases and descriptions may change and are not binding unless confirmed in a written quotation, order form, statement of work or signed agreement.
Submitting an enquiry, demo request or contact form does not create a contract with Miirage. A contract is formed only when Miirage accepts an order in writing or when both parties sign an applicable agreement.
Any quotation or proposal we provide is valid only for the period stated in that quotation or proposal. If no period is stated, it is valid for 30 days from issue unless withdrawn earlier.
We may decline, amend or withdraw a quotation before acceptance. We may also reject an order where there is an obvious pricing error, availability issue, export restriction, credit risk, site readiness issue, or other reasonable commercial concern.
Any order may be subject to payment terms, credit checks, deposits, lead times, technical requirements, site surveys, installation requirements and customer approvals.
Miirage primarily supplies business customers. If you buy from us as a business, you confirm that you are acting for purposes relating to your trade, business, craft or profession.
If you buy from us as a consumer, nothing in these terms limits or removes your statutory rights under applicable UK or European consumer law. Consumer cancellation and refund rights may differ from the position for business customers.
Miirage holographic display products are specialist commercial hardware products. Hardware may include display units, integrated computers or media players, touch components, cameras, microphones, speakers, cables, mounting equipment, accessories and other components stated in the applicable order.
Unless expressly stated in writing, product images, demo videos, rendered examples and marketing materials are illustrative only. Actual appearance, finishes, brightness, perceived holographic effect, content presentation and performance may vary depending on lighting, content quality, viewing angle, installation environment, network conditions and other operational factors.
Many Miirage products and services are custom, bespoke, configured, ordered to specification, or prepared for a specific customer, venue, campaign, brand or deployment. This may include hardware configuration, software setup, AI avatar configuration, content creation, Q&A preparation, language settings, integrations, branding, testing, logistics and installation planning.
Where products or services are custom, bespoke or prepared specifically for you, cancellation, return or refund rights may be limited, particularly for business customers, once procurement, production, configuration, software setup, content work, shipping, installation planning or other work has begun.
Software, AI avatar services, platform access, remote management, analytics, monitoring, integrations, hosting, support tools and related services are licensed or provided as services. They are not sold outright unless expressly agreed in writing.
Subject to your payment of all applicable fees and compliance with these terms, Miirage grants you a non-exclusive, non-transferable, revocable licence to use the relevant Miirage software and services for the authorised purpose, location, hardware, term, users and deployment stated in the applicable order.
You must not copy, modify, reverse engineer, decompile, resell, sublicense, bypass licence controls, interfere with security, extract source code, use the software to build a competing product, or use the software or AI avatar services outside the agreed scope.
AI avatar services may depend on scripts, approved answers, brand guidance, knowledge bases, prompt rules, training materials, content supplied by the customer, third-party AI services and the agreed scope of work. AI outputs may not always be complete, accurate, current or suitable for every context.
You are responsible for reviewing and approving customer-provided content, knowledge base materials, scripts, brand claims, regulated statements, legal statements, medical or financial statements, promotional claims, pricing, product information and other materials used by the AI avatar unless we expressly agree otherwise in writing.
Unless expressly agreed in writing, Miirage does not guarantee that AI responses will be error-free, uninterrupted, commercially successful, legally sufficient for your sector, or suitable for regulated advice, medical advice, financial advice, legal advice or emergency use.
Prices are as stated in the applicable quotation, order form or invoice. Unless expressly stated otherwise, prices exclude VAT, sales taxes, customs duties, import charges, shipping, insurance, travel, accommodation, installation, venue costs, third-party costs and any other taxes, levies or expenses.
You are responsible for all applicable taxes, duties, customs fees and charges relating to your purchase, import, use or deployment of Miirage products or services, except for taxes based on Miirage’s own income.
Payment terms are as stated in the applicable quotation, order form, invoice or signed agreement. Where no payment terms are stated, payment is due immediately on invoice.
We may require deposits, staged payments, payment before dispatch, payment before installation, or final payment on acceptance. We may pause delivery, installation, support, software access, licence activation or further work if payments are overdue.
For business customers, we may charge interest and recovery costs on overdue sums to the extent permitted by applicable law, including under the Late Payment of Commercial Debts legislation where applicable.
Unless otherwise agreed in writing, ownership of hardware passes to you only when Miirage has received full cleared payment for that hardware and all related amounts due for the order.
Risk in hardware passes to you on delivery, collection, handover to your carrier, or the date on which delivery is attempted or delayed because of your act, omission, site readiness issue, access issue or instruction.
You must insure hardware from the point risk passes to you and must keep it safe, protected and identifiable while any amount remains unpaid.
Delivery and installation dates are estimates unless expressly agreed in writing as fixed dates. We are not responsible for delays caused by suppliers, carriers, customs, import processes, customer approvals, venue access, site restrictions, power or network issues, or events outside our reasonable control.
You are responsible for ensuring that the site is ready, safe and suitable for delivery, installation, operation and maintenance. This includes access, loading, storage, power, internet connectivity, ventilation, floor loading, permissions, security, health and safety requirements, venue approvals and any local permits.
If installation is delayed because of site readiness, access, customer approvals, third-party contractors, venue restrictions or other customer-side issues, we may charge reasonable additional costs including storage, waiting time, travel, reattendance, engineering, logistics and rescheduling costs.
Where acceptance testing applies, the acceptance criteria, test process and timing should be set out in the applicable order form, statement of work or signed agreement.
Unless otherwise agreed in writing, acceptance testing must be completed within 5 business days of installation, commissioning, delivery or first availability for testing, whichever applies. If you do not notify us in writing of a material failure against agreed acceptance criteria within that period, the products and services will be deemed accepted.
Minor issues, cosmetic matters, customer content changes, subjective preferences, additional feature requests, network issues, venue conditions, third-party delays, customer approval delays or issues outside the agreed acceptance criteria will not prevent acceptance unless they materially stop the product or service from operating in accordance with the agreed specification.
Software licences, AI avatar services, monitoring, hosting, analytics, support and managed services may be supplied on a monthly, annual or other subscription basis. Subscription terms, renewal rules, cancellation notice periods and fees are as stated in the applicable order or agreement.
Unless otherwise agreed in writing, subscription fees are payable in advance and are non-refundable once the relevant subscription period has begun, except where required by law or expressly stated in the applicable order.
If a subscription ends, we may disable access to software, platform features, remote management, AI avatar services, hosting, analytics, support, integrations and updates associated with that subscription.
Support, maintenance, monitoring, updates, onsite attendance, priority response, extended warranty, content updates, AI avatar changes and service-level commitments are included only if expressly stated in the applicable order, support agreement or statement of work.
Unless a specific service-level agreement is agreed in writing, Miirage does not guarantee uninterrupted service, continuous availability, response times, fix times, spare part availability, onsite attendance times, platform uptime or commercial results.
Hardware warranty terms are set out in our Warranty Policy. Returns, cancellations and refunds are set out in our Returns and Refund Policy.
Warranty, return and refund rights may differ depending on whether you are a business customer or consumer customer, whether the product is custom or bespoke, whether services have started, and whether software, AI avatar configuration or content work has already been performed.
You are responsible for using Miirage products and services safely, lawfully and in accordance with instructions, technical requirements, documentation, site rules and applicable laws.
You must not move, open, modify, repair, tamper with, relocate, reconfigure, misuse or connect unauthorised equipment to Miirage hardware or software without our written approval where doing so may affect safety, warranty, operation, performance or security.
You are responsible for obtaining all permissions, consents, licences, approvals, insurance, venue authorisations, music or media rights, public display rights, data protection notices and regulatory approvals required for your deployment.
If Miirage products or services are deployed in a public, workplace, retail, event, healthcare, education, transport or other venue, you are responsible for ensuring that the deployment complies with applicable laws and venue rules, including data protection, privacy, signage, consent, accessibility, health and safety and safeguarding requirements.
Camera, microphone, audience analytics, presence detection, interaction logging, AI avatar interactions and related features must be used only as permitted by the applicable order, privacy documentation and law.
You must not use Miirage products or services for unlawful surveillance, hidden monitoring, biometric identification, facial recognition, discriminatory profiling, or other prohibited or high-risk uses unless expressly agreed in writing and supported by appropriate legal assessment, notices and safeguards.
All intellectual property rights in the Miirage website, hardware designs, software, platform, interfaces, AI avatar systems, workflows, methods, documentation, graphics, brand assets, templates, know-how, demonstration materials and Miirage-created materials remain owned by Miirage or its licensors unless expressly transferred in writing.
You retain ownership of content, materials, trademarks, brand assets and data that you provide to Miirage, subject to granting Miirage the rights needed to use them for the agreed products and services.
Unless expressly agreed in writing, you must not copy, reproduce, modify, distribute, sell, rent, lease, publish, reverse engineer, create derivative works from, or commercially exploit Miirage intellectual property.
You are responsible for ensuring that any content you provide or approve does not infringe third-party rights, breach advertising rules, breach platform rules, contain unlawful material, contain misleading claims, or require licences that you have not obtained.
You must indemnify Miirage against losses, claims, damages, costs and expenses arising from customer-provided content, unauthorised use of third-party materials, unlawful deployment, breach of advertising rules, or breach of your responsibilities under these terms.
Each party may receive confidential information from the other. Confidential information must be used only for the purpose of the relevant enquiry, order, project or relationship and must not be disclosed to third parties except as required to perform the agreement, comply with law, or obtain professional advice.
This does not apply to information that is already public, already known without restriction, independently developed, or lawfully received from a third party without confidentiality obligations.
Our processing of personal data is explained in our Privacy Policy. Where Miirage processes personal data on your behalf as a processor, the parties may need to enter into appropriate data processing terms before the relevant processing begins.
You are responsible for ensuring that any personal data, audience data, customer data, staff data, visitor data, venue data or content you provide to Miirage has been collected and shared lawfully.
Miirage products and services may depend on third-party services, software, APIs, cloud services, operating systems, networks, connectivity, AI providers, payment processors, analytics providers, content platforms, hosting providers or venue systems.
We are not responsible for failures, outages, changes, costs, restrictions, data issues, security incidents or performance issues caused by third-party services unless expressly agreed in writing and within our reasonable control.
Unless expressly stated in a signed agreement, Miirage supplies technology, hardware, software, AI avatar services and related support. Miirage does not sell advertising space, media inventory or venue footfall guarantees through these website terms.
You must not use Miirage products or services for unlawful, harmful, deceptive, discriminatory, defamatory, infringing, unsafe, abusive, exploitative or unauthorised purposes. You must not use them to mislead users into believing they are interacting with a human where AI transparency is required.
You must not use Miirage products or services in ways that breach sanctions, export controls, anti-bribery laws, modern slavery laws, data protection laws, advertising rules, venue rules, or any applicable regulatory requirement.
Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of statutory rights where they cannot lawfully be limited, or any other liability that cannot legally be excluded or limited.
Subject to the paragraph above, Miirage will not be liable for indirect, consequential, special or incidental loss, loss of profit, loss of revenue, loss of business, loss of opportunity, loss of goodwill, loss of anticipated savings, loss of data, reputational damage, loss of campaign performance, loss of footfall, or loss of advertising value.
Subject to the paragraphs above and unless a signed agreement states otherwise, Miirage’s total aggregate liability arising from or in connection with a product, service, order or website use will be limited to the amount paid by you to Miirage for the affected product or service giving rise to the claim.
Miirage will not be responsible for delay or failure to perform caused by events outside our reasonable control, including supply chain disruption, carrier delays, customs delays, power failure, network failure, cyber incident, fire, flood, severe weather, labour dispute, war, terrorism, pandemic, government restriction, venue closure, third-party service failure or shortage of materials.
We may suspend or terminate access to services, software, support or website features if you breach these terms, fail to pay amounts due, misuse the products or services, create a security risk, breach licence restrictions, infringe third-party rights, or use the products or services unlawfully.
Termination does not affect rights, obligations or liabilities that have already accrued, including payment obligations, confidentiality obligations, intellectual property rights, data protection obligations and liability limitations.
We may update these Terms and Conditions from time to time. Updated terms will be posted on this page. For existing signed orders, the terms applicable to that order will usually be the terms accepted or incorporated at the time of order unless the parties agree otherwise in writing.
These Terms and Conditions and any non-contractual obligations arising from them are governed by the laws of England and Wales.
Subject to any mandatory consumer rights that apply, the courts of England and Wales will have exclusive jurisdiction over disputes arising from or connected with these terms, the website, or Miirage products and services.