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As a new or established business, the amount of ways to promote your services or products is endless. Both online and offline marketing is popular, along with other creative methods used to create a buzz. What works for one company may not work for another company. It’s all about finding out what helps your business and molding it for your overall success.

Here are a few promotional tools to help a business and its products and services:

Social Media Marketing: gaining popularity within the last few years as a great way to advertise for free and to draw in traffic. The term “social media” often centers around Twitter, Facebook, and YouTube, as well as Digg and Del.icio.us.

Advantages: Free, easy to sign up and participate, has the capability of connecting you with a large amount of consumers.

Article Marketing: only requires your time and creativeness. Article Marketing is defined as writing articles in which you post and distribute online for the sole purpose of attracting attention to your website or product/service you’re promoting.

Advantages: Free, allows creativity, leads to “viral marketing”.

Search Engine Marketing: consist of two techniques: Search Engine Optimization (SEO) and Pay-Per-Click (PPC). The ultimate goal of both techniques is to receive high rankings in search engines, such as Google and Bing/MSN, for particular keywords and phrases.

Pay-Per-Click (PPC) can be a challenging and costly tactic for businesses that choose to invest in ads.

Advantages: popular keywords and phrases can draw in a great amount of traffic quickly; ability to target groups of consumers.

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