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Big Mistake #1: Building a Website with Flash – In a recent study, top internet marketers discovered that having a website created with Flash, actually decreased the response from prospects and customers by as much as 370 percent? Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings… What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.) Big Mistake #2: The “Internet Catalogue” Approach – You see this everywhere. Good, honest and hardworking people get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth. Here’s why: There’s an old rule that goes back to the beginning of direct-marketing on the internet, taught by the richest, and well-respected internet marketers of all time… “When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.” Big Mistake #3: Optimizing Your Sales Site for the Search Engines – You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” – In fact, this false teaching is accepted as ‘gospel truth’ so often that most web design experts will offer to do this for you at no, or for little cost… What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the search engines – and this could kill your sales, literally overnight. Here’s why: When you hired web designer to optimize your sales page to get a higher ranking in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy just to get those higher rankings. Sure, this can bring you more traffic, but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled to read why should they order your product? You should always find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services… mixed with promotional copy designed to sell your services or products… Incorrect Again! – The truth is that you should never optimize your sales page for the search engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site. After all, your sales message is the number 1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale. Big Mistake #4: Designing a Website with Zero Marketing Experience – Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault, they simply have no or very little marketing and sales experience. After all, they’re just website designers. However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine it won’t go anywhere, and it’ll just waste your time and money.

Small businesses new to the Internet often tend to make the same mistakes when trying to establish their online presence. CODANK Charlotte Web Design suggests that you conduct thorough research before embarking on any web site design or hosting projects for your company in order to avoid these common mistakes.

Below are a few web design and hosting mistakes that are common:

Placing too many pictures and animations on your website
Try to refrain from cluttering your company’s website with too many images and pictures. Search engine crawlers are not able to collect enough information to index your web site if you do not have text. Do not get wrapped up in having a nice looking site and forget about the content.

Ignoring bandwidth restrictions
Do not place large files, documents, or photos for visitors to view because it will make it difficult to navigate around the web site. Pictures take up more bandwidth than text does.

Not focusing on Search Engine Optimization
The most seen mistake is when a company builds a web site that ignores search engine needs. Be sure to hire a SEO professional who is qualified to help you take advantage of this great marketing tool.

Lack of a business plan
Construct a definite business plan and stick with it from beginning to end. Even if your progress starts off slowly, do not abandon the plan. Each element will help your company in the long run.

Be sure to define your target market and invest in advertising that will properly grab their attention.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.  Read more...

In working closely with technology providers over the years, I regularly discover that these companies are making common mistakes that devalue the company, leave revenue on the table, or jeopardize their long-term health. So this special article identifies the top 10 of these mistakes to help you avoid making them.

10. Failure to register a federal copyright for company-developed software

Your company has spent months, and maybe years developing the next-big-thing. You’re out there licensing it to customers, fighting off competitors, and trying to maximize your revenues. What would you do if a customer was misusing your software? What if a competitor was copying parts of it to use in its product? There are various ways to respond to these problems, but one of the easiest to way to strengthen your claims is to register a copyright for the software with the United States Copyright Office. Registration provides you with an enhanced ability to have a court prevent infringing use of your software, and a greater amount of damages that are recoverable. The best part is that registration is relatively easy and inexpensive.

9. Licensing technology too broadly

So you’ve landed that big deal with that big customer. You’ve carefully priced the deal based upon your expectations of how the customer is going to use your technology – by a specific group within the customer’s large organization. You’re hoping that the success of this deal will lead to a greater adoption of your technology within the rest of the company, and ultimately more revenue for you. Unfortunately, you later learn that this one group is sharing your technology throughout the rest of the company, with no additional license fees to you, and there’s nothing you can do about it. Why? By failing to carefully and narrowly draw up the license grant in your agreement, you’ve unwittingly granted the entire company the rights to use your technology, and you’ve left a pile of cash on the table.