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In order to successfully make your own websites and subsequently promote them, it is vital that you remain up to date with information and news pertaining to your specific niche.

What is Google Alerts?

Google Alerts is perhaps one of the most powerful program for those (in particular bloggers) wishing to stand “head and shoulders” above their competitors.

With this service you will be able to keep a watch on the Web for the latest news and information related to your niche market. You will receive an immediate e-mail anytime something occurs in your selected subject.

Personally, I love this program and make use of it frequently to generate interesting ideas to create content for my website and my articles.

How does it work?

The basics

Simply enter the search terms that you want to monitor, how often you wish to receive an alert and your email address.

The more advanced functions:

Below is a guide which will enable you to use Google Alerts to its full potential:

Keep Track of product releases or version upgrades

If you are awaiting news about a specific product, more often than not, the manufacturer will issue a formal press release which will be found in Google News, or a member of its staff will talk about it on the company’s website.

In that case you will want to create a specific Alert capable of tracking the web, blogs, Google News and also Google groups.

Type in the following in Google Alert (for example let’s say you were interested in multifunction printers)

Search terms: ” HP ENVY 100 e-All-in-One Printer series”

Type: Everything

How Often: as- it happens

Keep track of a developing news story  Read more...

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Lets ask this question: do people search beyond the first page of Google, in fact do they search beyond the first couple of entries? The answer is no they dont. For example as a web design sydney company we are not placed in the top 3 or 4 places on the first page but we are say 3 from the bottom. This is no good. We might as well be on page 6 which is what we are for the search term web design.

This poses a very interesting situation or at least question: what is the point of having any pages for a search term beyond page 1 of google. Lets be very real and honest here with ourselves that anything beyond page 1 of google is a total waste of time and for businesses relying on google for their sales leads are finding it very hard to get new business leads.

In the old days it was east you put a thumping great ad in the yellow pages say under the website design classification  and wait for the phone to ring. Nowadays if you want to be on google and easily found you ahve to spend a fortune on SEO and then you might not even get placed wheere you want to be. This is a real issue and will present some serios problems for new business start ups in the future as well as existing businesses who for a long time have relied on the yellow pages or a more traditional media mix to generate sales leads.