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When deciding to build a new website for your small business or company, there are many aspects that should be covered before its official launch to the World Wide Web. A well thought out and organized site can bring more business while a poorly crafted one has the potential to drive clients away.

CODANK Charlotte Web Design Company is here to provide small businesses and entrepreneurs with a few tips and suggestions that will help with the construction of a website. Please refer back to our first set of tips here.

CODANK Charlotte Web Design and Internet Marketing Company Tips for Web Design

Include a link back to the home page (on each page)
Just in case a visitor gets lost, he or she will more than likely want to start all the way over. Make it easy for them to do so by including a way to get back to the home page. It is best to include the text “home” because many people are not aware that clicking on a logo does the same thing.

Utilize white space
Do not clutter up your website by using too many images, backgrounds and colorful fonts. The best way to do this is by applying the ‘Keep It Simple’ principle. Minimize the use of graphics and actual use a lot more white space.

Place valuable information on each page
Style does not always matter when constructing a website. The purpose of all sites should be to provide visitors with something that is useful or interesting. A web designer should focus on this before moving on to anything else.

Place links in blue or underlined
A great way to help links stand out is to make them blue or underlined. Many websites choose to use both blue and underlined for their links.  Read more...

With the recent rise of Web Design companies in the Charlotte area, one company has worked very hard to stand out from the rest. Established in 2007, CODANK Charlotte Web Design and Internet Marketing Company has dedicated itself to delivering top-notch service to the surrounding area.

A commitment to outstanding Search Engine Marketing, Web Hosting, E-Commerce, and Internet Marketing – CODANK Charlotte Web Design Company offers superior web development portfolios for all of their clients.

Not all Internet companies are able to provide customers with visual efforts that shine through their websites. With the support of CODANK Charlotte Web Design, every client is presented with an impressive web design that conveys an effective user experience needed to draw in that desired traffic flow.

CODANK has grown into one of Charlotte’s most incomparable full-service companies within the last two and a half years. Ready to explore new ventures, CODANK is very excited about the New Year.
A brand new year means a brand new opportunity to provide our clients with exceptional work. In 2010, CODANK promises to continue transforming business strategies into tailored Internet solutions that meet every company’s marketing needs now and in the future.

During the New Year, CODANK Charlotte Web Design and Internet Marketing Company is excited to introduce our new customer portal – CMSenabled. This highly thought-out Content Management System is a user-friendly tool made specifically with CODANK clients in mind. CMSenabled will allow our customers to not only better communicate with us but also receive Search Engine Optimization updates, easily pay invoices, view project progressions and request necessary changes to their websites.

A useful approach to generating keywords for your web site is to analyze where your competitors rank on the search engines, such as Google, Yahoo, and MSN, for keywords that you would like to rank for. There are many search engine optimization tools available to assist you with this goal.

A suggested tool to use is named Seodigger (www.seodigger.com). Seodigger is used to establish how well you rank for specific keywords opposed to your competition. The tool also allows a company to determine additional important aspects, including popularity and an approximate estimate of how much search volume each individual keyword obtains.

Seodigger is available for free. Nonregistered users have the ability to conduct up to five free domain searches every hour, while registered members are allowed up to ten domains per hour. Rankings are pulled from both Google.com and MSN.com.

Another great feature of Seodigger is a function called site-wide search. This feature gives registered members the opportunity to search for the top 20 rankings for every single page of a web site, as opposed to just searching the home page rankings. A valid email address is required to register.

Seodigger also provides you with important information regarding keyword popularity. Keeping track of your competitors’ keyword popularity is crucial because it can be used to determine the relative amount of traffic your competitor is receiving for a particular keyword placement.

New web sites should always invest in some sort of competitor analysis tool. Doing so can help you and your web site out in the long run by providing you with valuable information.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.  Read more...

Delivering a broad range of business consulting and outsourcing services, CODANK Web Design and Internet Marketing Company is one of Charlotte’s top rated design firms.

Established in 2007, CODANK has dedicated itself to providing clients both locally and nationally with outstanding professional service. The company targets either small to medium businesses or motivated entrepreneurs who don’t mind the satisfaction they receive from affordable designs.

CODANK Charlotte Web Design and Internet Marketing Company offers top-notch services that include:

Web Design and Development – Web Hosting, Project Management, Content Management Systems, E-Commerce, Web Applications

Graphic Design – Logo Design, Brand Identity

Internet Marketing – Internet Consulting, Email Marketing, Search Engine Optimization, Search Engine Marketing

CODANK’s proven records of developing world class E-Commerce web sites, converting or typing into companies’ existing legacy systems, or developing customized content management solutions has provided development professionals with the experience required to deliver the results that meet our client’s expectations.

As a Microsoft registered business partner, CODANK Web Design also extends Microsoft based technologies to its customers making it simple to analyze each individual situation and apply the most appropriate, proven technologies in order to achieve the goals and objectives to each project.

As a Microsoft registered business partner, CODANK Web Design also extends Microsoft based technologies to its customers making it simple to analyze each individual situation and apply the most appropriate, proven technologies to achieve the goals and objectives of each project.

CODANK’s success is contributed to its inventive team of web specialist, creative designers, writers, programmers and marketing professionals that know how to get not only physical marketable results but online results as well.

If you are interested in learning more about CODANK Charlotte Web Design’s development process or have a question about their services, please visit www.codank.com

A lot of people have decided to become “graphic designers” without the proper training needed to actually succeed. Because of this, companies and their SEO rankings are suffering.

Some web designers build beautiful websites but aren’t functional, and then there are others who find it necessary to use every graphic design tool available – making a website pretty but unusable.

Even though a start-up business may think that they cannot hire a well-known designer, actually there is no correlation between good web design and dollars. It is very much possible to spend lots of money and then not be satisfied with the finished product. Companies should take a look at a designer’s past work or portfolio before committing to their services.

In the Search Engine Optimization and web design world, ugly does not sell! According to Search Engine Optimization for Dummies: 3rd edition, ugly can be the following:

Color combinations that do not work for a website Cutesy backgrounds that look – cutesy, not professional Unorganized page layouts that look very amateur Awful typeface choices that make the pages close to unreadable Combinations of fonts and colors that make the text close to unreadable – such as white text on black backgrounds Clunky, unprofessional images and photos

Companies such as CODANK Charlotte Web Design provide potential clients with a web portfolio of all of their past and present projects. You can view CODANK’s portfolio here. Giving potential clients the opportunity to see their work allows for a fair judgment. View a web designer’s work and then you make the decision of if they are worth hiring.

About CODANK Charlotte Web Design