Links have lots of significance for a website because they generate traffic as well as help a site achieve higher rankings in different search engines. For building links, webmasters can use various methods. One such method is contextual linking that has gained considerable amount of praise due to its effectiveness.
The contextual link building or contextual linking is a constructive technique to generate traffic, where links are put in some relevant content. This technique is also called in-content linking. It gives an efficient way through which a website can attain quality back links.
The method involves writing user targeted blog posts, articles and other catchy write-ups and making them published over quality and related sites, directories, blogs etc. In this process, the online marketers put link to the page of their website having matching content. You should note that the link is associated with carefully chosen keyword phrase or keyword. This also attracts the users to click on it.
Contextual Link
The contextual link has targeted keyword. It is contextual due to its relatedness with the page that it directs to. When you create contextual links, you need to follow two principles to get best results. These are -
1. Proper Anchor Text –
The anchor text comprising the keyword really helps the users and search engines. The search engines can check the relevancy by the way of anchor text. Users can get knowledge relating to the page they want to visit.
2. Relevancy –
You should note that it is essential that two pages being linked together have relevancy to each other. Moreover, they should have a common context.
Ranking -