Miirage

Email marketing is one of the most popular forms of direct marketing and with good reason – it’s cost effective and can reach thousands of internet users.

However, simply sending a mass email to a bunch of random addresses or spamming contacts is not only inappropriate, but could damage the company’s reputation. It’s a shame, because done right, email marketing can yield great results.

Luckily, we’ve got a few handy hints to ensure you get the best out of your email marketing campaign.

Target the right people, the right way
One expert says the best way to build a mailing list is to ask your customers if you can sign them up. With any luck, they’ll start to share your emails and the list will grow naturally. Additionally, ask ‘fans’ on your Facebook page or anyone who shows an interest at trade shows.

Keep to the point
Though it might be tempting to tell your reader everything about your company, your services, your successes and exactly why you are so great, don’t. You don’t need to send long message. For a start, great blocks of text are unappealing and will discourage people from reading them. Keep your content short and keep it to the point; don’t digress.

Use plain English
Another temptation is to demonstrate your unrivalled knowledge through use of industry-specific jargon, in the hope that it might impress the reader. It won’t. Again, if your content is hard to understand or full of corporate-lingo, you could risk alienating the reader. Instead, write like a human being, as humour and friendliness is far more likely to encourage the reader to visit your website.

Watch your spelling
In these days of the automatic spell check, misspelled words are unforgivable, if largely impossible. However it can happen, so read through your content and triple check. The same goes for grammar. Making such simple errors looks unprofessional and positions you as a company which doesn’t pay much attention to detail. What’s more, it implies the same for your quality of work and will force people to click the ‘delete’ button.

What are you waiting for? Get emailing!