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5 Responses to “Neuro Web Design: What Makes Them Click?”

1. O. Prusak
   February 8th, 2010 at 8:50 am

   

   Let me start by saying that I have been creating web sites professionally since 1997 and have been specializing in increasing the bottom line for web sites since 2005.

   Overall the book is an easy read (132 pages of content) and makes some excellent points.

   Should you get this book?

   If you’re just getting started with the psychological side of creating web sites, then YES!

   On the other hand, if you’ve been reading the following books then it’s basically a re-cap of the their content from the persepctive of creating a web site:
   
   How We Decide
   
   Influence: The Psychology of Persuasion (Collins Business Essentials)
   
   Predictably Irrational: The Hidden Forces That Shape Our Decisions
   
   Made to Stick: Why Some Ideas Survive and Others Die

   What I found lacking from the book was any mention or even acknowledgement of the “graphic design” side of creating web sites.

   If you want to truly improve the performance of your web site you need to read books like Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition and Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads which complete the picture.
   Rating: 4 / 5

2. Andrea Bernardi
   February 8th, 2010 at 10:45 am

   

   I was looking for a good book talking about how to make the web sites more attractive to visitors. Neuro web design learn how the human brain works and how to activate it for a call to action proposal.

   It uses intuitive examples and it is easy to read.

   Believe me, it is a real helpful book

   Andrea
   Rating: 4 / 5

3. Tadek Chávez
   February 8th, 2010 at 12:28 pm

   

   While reading the book, you’ll notice you’ve been there, all those scenarios when “that” website made you click “here” or “there”. Then you’ll feel you’ve been manipulated by some websites, but that’s what it’s all about, this book is an excelent tool for noticing brain behaviors and how to take advantage of them. Probably, like me, you’ll end up motivated to make changes on how you design websites.
   
   Thanks Susan M. Weinschenk.
   Rating: 5 / 5

4. atmj
   February 8th, 2010 at 1:38 pm

   

   This is a brief informative book that takes some time honored Sales techniques, explains some of the psychology behind it and then puts it in context of various web practices.

   The author covers some of the basics of how we think and how certain things attract us unconsciously due to instinct and the way we evolved. Next they get into the meat of the book and how to use this to make more effective web sites and web sales.

   The chapters are:

   1. Designing Web sites for Persuasion and the Unconscious mind
   
   2. Wanting to Belong: The power of Social Validation
   
   3. Feeling Indebted: How to build in Reciprocity and Concession
   
   4. Invoking Scarcity: If something seems Unavailable, We seem to want it even more.
   
   5. Choosing carefully: Given too many choices we freeze (and then we don’t choose at all)
   
   6. It’s all about You: Speaking to the Self-Centered, Unconscious mind.
   
   7. Building Commitment: We want to think we are consistent
   
   8. Using Similarity, Attractiveness and Association: Are we the Same?
   
   9. Afraid to Lose – How our fear of loss trumps our Anticipation of Victory.
   
   10. Using Pictures and Stories – The best way to talk to our unconscious mind
   
   11. We’re Social Animals – Finding the next big thing by Making it Social

   I’m sure none of these concepts are new, however they way they are covered in this book, the right way versus the wrong way to do things and specific examples makes it easy to read and understand. It is also very conversationally written and flows easily.

   The chapters (listed above) and sub sections can be seen in the “Look inside” section and provide you with a good idea of what you are going to find inside. Despite the briefness of the book, it is a good read and gives you some well directed nuggets of info to ponder.
   
   Rating: 5 / 5

5. Michael E. Rawlins
   February 8th, 2010 at 3:00 pm

   

   “Susan is spot on with this book – she captures the true essence of “what make someone click” through concrete examples and solid research studies. Amazing, relevant and a must read!
   Rating: 5 / 5